The Grit

Founded in 2001 to provide artists and independent labels a full service, “Virtual Label” alternative to the major label concept. RBC was designed to provide services such as distribution, sales, marketing, online publicity, radio promotion, video promotion, product management, and creative-services consulting to artists and management in the rapidly evolving digital, physical, and mobile marketplaces without the need to employ a full-time staff.

RBC was created to facilitate the rise of the independent artists who work outside of the traditional major label model.

In addition, RBC is a wholly-owned, independent record label whose mission it is to provide an honest, accountable, and knowledgeable outlet to physical, digital, and mobile retail for its artists in this rapidly evolving industry.